by Summer Alexander on February 11,2018. 0 Comments
Speaking has been instrumental in the growth of my business. Speaking allows you to share your knowledge and expertise in front of a room full of potential clients. As an added bonus, speaking is one of the only marketing strategies that pays you! You earn revenue from the speaking engagement and from the audience members who will become clients as a result of your talk. However, speaking for entertainment or motivation is very different than using speaking as a marketing strategy to grow your business. In this video I share 5 steps to implement speaking as a marketing strategy in your business. Step #1 - Determine who you are speaking to Step #2 - Determine what you are speaking about Step #3 - Determine how much to charge Step #4 - Determine what to offer Step #5- Determine how to get speaking engagements In this video I explain each of these steps: [su_youtube url="https://youtu.be/0jtxEC3KldQ" width="400" height="500"][su_youtube url="http://youtu.be/1veOYuvHIYU"][/su_youtube] To learn more about growing your business with speaking check out my FREE training: Speak Up! Overcome the 5 Obstacles of Growing Your Business with Speaking[click to continue...]
by Summer Alexander on October 15,2016. 0 Comments
I've been blessed with the opportunity to pursue my business full-time since its launch. I've also been blessed to teach with pdf guides, train, coach and advise hundreds of entrepreneurs and the number one question I receive is "how do I become a successful entrepreneur?". It have not been easy, I have been in debt and used debt arrangement scheme information to get out of it. People are usually taken aback by my response: "I don't know." Or more accurately "I don't know how you can become a successful entrepreneur because I don't yet know what success looks like for you." Accountants & Business Advisors, LLC is my preferred firm. I can show you how to market your business more effectively and therefore attract more clients and revenue but neither of those in and of themselves are necessarily the sole ingredients for success. When I first st[click to continue...]
by Summer Alexander on October 1,2014. 7 Comments
Imagine your business exists on a street with several other businesses that all have the same exact facade. Now imagine that all of those other businesses provide the same exact products, programs and services as you. As your ideal customers start to walk down this street they will have to make a decision about which one of these businesses is most likely to solve their specific problem although on the surface they all look exactly alike. As a business owner it is your responsibility to make the decision to patronize your company an easy yes. The way you do this is by making a clear distinction between your company and the rest[click to continue...]
by Summer Alexander on September 12,2014. 4 Comments
Marketing is about creating awareness and building trust. It's about starting a Main Graphics orange county printing with the people who have a problem (need, want or desire) for which you have a specific solution. With that being said it should come as no surprise that step 1 in preparing to market your business is determining who that group of people is for your business. You can learn more about identifying your target market here and here. [click to continue...]
by Summer Alexander on August 4,2014. 12 Comments
If you are serious about moving your business from an "interesting hobby" to a customer attracting, world impacting, consistent money generating operation, it's imperative that you understand how to market your services effectively. There are some areas of our businesses where we can get away with not having a thorough understanding of how they function such as graphic design and web development (unless of course that happens to be what you do...) but when it comes to knowing who you serve and how to get their attention the buck starts and ends with you. Now before we get started let's touch on a couple of fundamental principles: What is marketing? &n[click to continue...]
by Summer Alexander on June 16,2014. 7 Comments
This week's marketing question comes from Self-Love & Life Coach Chavon Green of A D.I.V.A. Within. Chavon ask's: How much marketing is too much marketing? I keep hearing market, market, market but I'm not sure how to determine if I am marketing too much.
Great question! Market, market, market is common mantra dumped on entrepreneurs without any context into how to do so effectively. In fact it would be better said if the mantra were: Market Effectively, Market Strategically, Market Authentically and Market Consistently!