How to Create Your Marketing Message

by Summer Alexander on May 2,2018.   0 Comments

Having a fancy website is great but if you are not able to effectively communicate your company's marketing message you will quickly lose the attention of potential clients.   In this week's edition of Simply Marketing, I share my simple framework for creating compelling marketing messages.   Step #1 - Conduct Market Research Step #2 - Tell the Customer's Story Step #3 - Tell the Company's Story Step #4 - Tell the Story of Your Product or Service   Watch the video below for the step-by-step process:   [su_youtube_advanced url="https://youtu.be/0rUEZecLsAA" controls="no" showinfo="no" rel="no" modestbranding="yes" theme="light"]{INSERT VIDEO HERE}[/su_youtube_advanced]

What steps do you take to develop marketing messages for your company?

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How to Develop Content for a Presentation

by Summer Alexander on April 28,2018.   0 Comments

Do you have an upcoming speech, workshop or training to present but you are not sure what content to include? In this week's edition of Simply Marketing, I share how to develop content for a presentation.   There are three things you want to consider: 1 - What does the audience already know about your topic? 2 - What have other presenters taught in the past and how can you bring something fresh to the topic? 3 - What opportunities exist for you to help your audience implement what you've taught?   [su_youtube_advanced url="https://youtu.be/-VEp2T5_22M" controls="no" showinfo="no" rel="no" modestbranding="yes" theme="light"]{INSERT VIDEO HERE}[/su_youtube_advanced]   Leave a comment below and let me know what type of presentation you are giving and what your topic is about.   Register for my FREE online masterclass: Speak Up! Learn the 9 Step System to Grow Your Business with Speaking www.speakuptraining.info

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7 Low Cost Marketing Strategies Outside of Social Media

by Summer Alexander on April 28,2018.   0 Comments

Are you growing weary with trying to find ways to make your business stand out on social media? In this week's edition of Simply Marketing, I share 7 Low-Cost Marketing Strategies OUTSIDE of Social Media you can implement right away.   #1 - Credibility Marketing #2 - Networking #3 - Video #4 - Mail Marketing #5 - Webinars #6 - Partnership #7 - Speaking   [su_youtube_advanced url="https://youtu.be/bzQkb6hKx0c" controls="no" showinfo="no" rel="no" modestbranding="yes" theme="light"]{INSERT VIDEO HERE}[/su_youtube_advanced]   Which strategies are you currently using and which do you plan to implement after watching this video? Leave a comment below and let me know!   For more help with growing your business with speaking visit www.presentforprofit.com

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How to Set Up Systems in Your Business

by Summer Alexander on April 28,2018.   0 Comments

Are all of your customers having the same experience? In this week's edition of Simply Marketing, I'll share how to set up systems in your small business so that you have clarity and consistency in your work. When a customer knows what to expect from you it fosters positive expectations and trust. This, in turn, leads to repeat sales, referrals, and glowing testimonials.   A system is a formalized set of processes or procedures that dictate the operations in your small business. Examples of operations that need systems are sales, marketing, customer service, and distribution/delivery.   [su_youtube_advanced url="https://youtu.be/R7n72ppAzlY" controls="no" showinfo="no" rel="no" modestbranding="yes" theme="light"]{INSERT VIDEO HERE}[/su_youtube_advanced]

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The Power of Public Speaking to Grow Your Business

by Summer Alexander on March 6,2018.   0 Comments

 
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How to Grow Your Business With Speaking

by Summer Alexander on February 11,2018.   0 Comments

Speaking has been instrumental in the growth of my business. Speaking allows you to share your knowledge and expertise in front of a room full of potential clients. As an added bonus, speaking is one of the only marketing strategies that pays you! You earn revenue from the speaking engagement and from the audience members who will become clients as a result of your talk.   However, speaking for entertainment or motivation is very different than using speaking as a marketing strategy to grow your business. In this video I share 5 steps to implement speaking as a marketing strategy in your business.   Step #1 - Determine who you are speaking to   Step #2 - Determine what you are speaking about   Step #3 - Determine how much to charge   Step #4 - Determine what to offer   Step #5- Determine how to get speaking engagements   In this video I explain each of these steps: [su_youtube url="https://youtu.be/0jtxEC3KldQ" width="400" height="500"][su_youtube url="http://youtu.be/1veOYuvHIYU"][/su_youtube]   To learn more about growing your business with speaking check out my FREE training: Speak Up! Overcome the 5 Obstacles of Growing Your Business with Speaking

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