by Summer Alexander on June 16,2014. 6 Comments
This week's marketing question comes from Self-Love & Life Coach Chavon Green of A D.I.V.A. Within. Chavon ask's: How much marketing is too much marketing? I keep hearing market, market, market but I'm not sure how to determine if I am marketing too much.
Great question! Market, market, market is common mantra dumped on entrepreneurs without any context into how to do so effectively. In fact it would be better said if the mantra were: Market Effectively, Market Strategically, Market Authentically and Market Consistently!
by Summer Alexander on May 19,2014. 0 Comments
Biz Smart Media congratulates Summer Alexander, best-selling author featured in the new book, The Little Book of Big Marketing Ideas: Get More Customers, Increase Sales, and Make More Money, which reached number one on the Amazon Best Seller lists in the Kindle store categories of E-Commerce, Web Marketing, Direct Marketing, Computers & Technology and High Tech Businesses, as well in the Amazon book categories of Business & Management, Direct Marketing, and Web Marketing.
In this best-selling book, Summer Alexander, Market Research and Strategic Marketing Consultant, explores seven simple steps for defining a target market. Alexander notes, “The key to the success of any business lies in the ability to communicate your marketing message to the right customers. The right customers, otherwise known as your ideal target ma[click to continue...]
by Summer Alexander on March 16,2014. 0 Comments
Have you ever visited Chipotle, the fast casual Mexican grill food chain? They recently opened a new location in my neighborhood and people can’t seem to get enough of their burritos, tacos and burrito bowls.
There is not a day or time that I drive by the restaurant and the line is not almost out the door. I only recently learned of the them and I now enjoy it so much I find myself there 1-2 times per week!
So what makes them so special?
Chipotle has a few important fundamental ideals that we as entrepreneurs can all learn from and implement into our own businesses.
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by Summer Alexander on January 9,2014. 4 Comments
Today's post is a guest post written by Andrea Conway of Successful Self Employment.
Confession: as a woman entrepreneur with 21 years of 6-figure business success behind me, I still don’t take self-confidence for granted. I carefully cultivate it.
It’s harder to maintain confidence as a woman business owner today than it was a decade ago. I’ve identified the 3 factors responsible – and tell you exactly how to respond so you consistently cultivate your confidence.
1. Business today is conducted in a glass fishbowl called “social proof.”
Like it or not, you don’t have a legitimate business today unless you also have visibility and social interaction online. Even as recently as five years ago, none of this mattered; today it can easily make or break your success.
Because our business[click to continue...]
by Summer Alexander on December 12,2013. 2 Comments
Entrepreneurship ain't easy. Sales can soar one month and the next the phone seems to stop ringing all together. Some customers love your products, others ask for refunds. Everyone else in your industry seems to always, always have it all together. So the question then becomes how do you navigate the entrepreneurial journey without going completely insane?
Here's a 3 step plan to help you define and realize success on your own terms.
#1 - Define Success for Yourself
Have you ever really taken the time to identify what it is you want from your business? How many hours do you want to work per week? Do you really want to hire staff or do you like having a virtual team? How much money would you like to take home per month - specifically? Which products, programs and services do you love and which are you holding onto only for the money?
Your definition of success is just that - yours. When I think about success for myself I know it's important for me to be finished with client appointments and meetings by 3pm each day so that I can pick my son up from school.[click to continue...]
by Summer Alexander on December 5,2013. 7 Comments
There are many reasons why a small business might fail but in my opinion many of these reasons can be fixed. If no one is buying what you are selling perhaps you are selling to the wrong market or your pricing needs to be adjusted. It could be that you are not marketing effectively or you've picked a bad location.
All things that can be fixed.
Ahh but there is one deadly, impossible to return from fatal flaw that I unfortunately see over and over again with small business owners. It's so bad in fact I have now officially labeled it an entrepreneur epidemic.
You meet a potential client at a networking event and really hit it off. It turns out they just so happen to need exactly what it is you sell. So you hand them your business card, wish them well and walk off into the sunset.
You're feeling pretty good about yourself at this point. Blowing the smoke off of your imaginary gun you give it a good spin before tucking it away in the holster. New client, new revenue - done.
You never hear from them. A week goes by - no call, no email. Two weeks go by and you panic. Unwilling to look at what really happene[click to continue...]