by Summer Alexander on December 22,2014. 2 Comments
How to Get Back on Track in Your Business [su_youtube url="http://youtu.be/B_wiU--WLJw" width="400" height="500"][su_youtube url="http://youtu.be/1veOYuvHIYU"][/su_youtube] Four steps to get back on track in your business. 1. Reclaim the Goal 2. Take Ownership 3. Recommit to the Goal 4. Tell Your Peeps To see more Savvy Solopreneur Sessions visit: http://bit.ly/SavvySessions[click to continue...]
by Summer Alexander on December 16,2014. 3 Comments
Three tips to do a simple year-in-review for your business. [su_youtube url="https://www.youtube.com/watch?v=pGyXYtptv6s" width="400" height="500"][su_youtube url="http://youtu.be/1veOYuvHIYU"][/su_youtube] 1. Reflect on the Past Year 2. Set Your Vision 3. Plan for Success To see more Savvy Solopreneur Sessions visit: http://bit.ly/SavvySessions[click to continue...]
by Summer Alexander on October 1,2014. 7 Comments
Imagine your business exists on a street with several other businesses that all have the same exact facade. Now imagine that all of those other businesses provide the same exact products, programs and services as you. As your ideal customers start to walk down this street they will have to make a decision about which one of these businesses is most likely to solve their specific problem although on the surface they all look exactly alike. As a business owner it is your responsibility to make the decision to patronize your company an ea[click to continue...]
by Summer Alexander on September 12,2014. 3 Comments
Marketing is about creating awareness and building trust. It's about starting a two-way conversation with the people who have a problem (need, want or desire) for which you have a specific solution. With that being said it should come as no surprise that step 1 in preparing to market your business is determining who that group of people is for your business. You can learn more about identifying your target market here and here. Now once your generally clear (I say generally because as y[click to continue...]
by Summer Alexander on August 4,2014. 12 Comments
If you are serious about moving your business from an "interesting hobby" to a customer attracting, world impacting, consistent money generating operation, it's imperative that you understand how to market your services effectively. There are some areas of our businesses where we can get away with not having a thorough understanding of how they function such as graphic design and web development (unless of course that happens to be what you do...) but when it comes to knowing who you serve and how to get their attention the buck starts and ends with you. Now before we get started let's touch on a couple of fundamental principles: What is marketing? [click to continue...]
by Summer Alexander on June 16,2014. 7 Comments
This week's marketing question comes from Self-Love & Life Coach Chavon Green of A D.I.V.A. Within. Chavon ask's: How much marketing is too much marketing? I keep hearing market, market, market but I'm not sure how to determine if I am marketing too much.
Great question! Market, market, market is common mantra dumped on entrepreneurs without any context into how to do so effectively. In fact it would be better said if the mantra were: Market Effectively, Market Strategically, Market Authentically and Market Consistently!