by Summer Alexander on October 1,2014. 8 Comments
Imagine your business exists on a street with several other businesses that all have the same exact facade. Now imagine that all of those other businesses provide the same exact products, programs and services as you. As your ideal customers start to walk down this street they will have to make a decision about which one of these businesses is most likely to solve their specific problem although on the surface they all look exactly alike. As a business owner it is your responsibility to make the decision to patronize your company an ea[click to continue...]
by Summer Alexander on September 12,2014. 3 Comments
Marketing is about creating awareness and building trust. It's about starting a two-way conversation with the people who have a problem (need, want or desire) for which you have a specific solution. With that being said it should come as no surprise that step 1 in preparing to market your business is determining who that group of people is for your business. You can learn more about identifying your target market here and here. Now once your generally clear (I say generally because as y[click to continue...]
by Summer Alexander on August 4,2014. 14 Comments
If you are serious about moving your business from an "interesting hobby" to a customer attracting, world impacting, consistent money generating operation, it's imperative that you understand how to market your services effectively. There are some areas of our businesses where we can get away with not having a thorough understanding of how they function such as graphic design and web development (unless of course that happens to be what you do...) but when it comes to knowing who you serve and how to get their attention the buck starts and ends with you. Now before we get started let's touch on a couple of fundamental principles: What is marketing? [click to continue...]
by Summer Alexander on June 16,2014. 8 Comments
This week's marketing question comes from Self-Love & Life Coach Chavon Green of A D.I.V.A. Within. Chavon ask's: How much marketing is too much marketing? I keep hearing market, market, market but I'm not sure how to determine if I am marketing too much.
Great question! Market, market, market is common mantra dumped on entrepreneurs without any context into how to do so effectively. In fact it would be better said if the mantra were: Market Effectively, Market Strategically, Market Authentically and Market Consistently!
by Summer Alexander on May 19,2014. 1 Comments
Biz Smart Media congratulates Summer Alexander, best-selling author featured in the new book, The Little Book of Big Marketing Ideas: Get More Customers, Increase Sales, and Make More Money, which reached number one on the Amazon Best Seller lists in the Kindle store categories of E-Commerce, Web Marketing, Direct Marketing, Computers & Technology and High Tech Businesses, as well in the Amazon book categories of Business & Management, Direct Marketing, and Web Marketing.
In this best-selling book, Summer Alexander, Market Research and Strategic Marketing Consultant, explores seven simple steps for defining a target market. Alexander notes, “The key to the success of any business lies in the ability to communicate your marketing message to the right customers. The right customers, otherwise known as your ideal target ma[click to continue...]
by Summer Alexander on March 16,2014. 0 Comments
Have you ever visited Chipotle, the fast casual Mexican grill food chain? They recently opened a new location in my neighborhood and people can’t seem to get enough of their burritos, tacos and burrito bowls.
There is not a day or time that I drive by the restaurant and the line is not almost out the door. I only recently learned of the them and I now enjoy it so much I find myself there 1-2 times per week!
So what makes them so special?
Chipotle has a few important fundamental ideals that we as entrepreneurs can all learn from and implement into our own businesses.
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