by Summer Alexander on August 4,2014. 10 Comments
If you are serious about moving your business from an "interesting hobby" to a customer attracting, world impacting, consistent money generating operation, it's imperative that you understand how to market your services effectively. There are some areas of our businesses where we can get away with not having a thorough understanding of how they function such as graphic design and web development (unless of course that happens to be what you do...) but when it comes to knowing who you serve and how to get their attention the buck starts and ends with you. Now before we get started let's touch on a couple of fundamental principles: What is marketing? [click to continue...]
by Summer Alexander on June 16,2014. 8 Comments
This week's marketing question comes from Self-Love & Life Coach Chavon Green of A D.I.V.A. Within. Chavon ask's: How much marketing is too much marketing? I keep hearing market, market, market but I'm not sure how to determine if I am marketing too much.
Great question! Market, market, market is common mantra dumped on entrepreneurs without any context into how to do so effectively. In fact it would be better said if the mantra were: Market Effectively, Market Strategically, Market Authentically and Market Consistently!
by Summer Alexander on May 19,2014. 4 Comments
Biz Smart Media congratulates Summer Alexander, best-selling author featured in the new book, The Little Book of Big Marketing Ideas: Get More Customers, Increase Sales, and Make More Money, which reached number one on the Amazon Best Seller lists in the Kindle store categories of E-Commerce, Web Marketing, Direct Marketing, Computers & Technology and High Tech Businesses, as well in the Amazon book categories of Business & Management, Direct Marketing, and Web Marketing.
In this best-selling book, Summer Alexander, Market Research and Strategic Marketing Consultant, explores seven simple steps for defining a target market. Alexander notes, “The key to the success of any business lies in the ability to communicate your marketing message to the right customers. The right customers, otherwise known as your ideal target ma[click to continue...]
by Summer Alexander on March 16,2014. 0 Comments
Have you ever visited Chipotle, the fast casual Mexican grill food chain? They recently opened a new location in my neighborhood and people can’t seem to get enough of their burritos, tacos and burrito bowls.
There is not a day or time that I drive by the restaurant and the line is not almost out the door. I only recently learned of the them and I now enjoy it so much I find myself there 1-2 times per week!
So what makes them so special?
Chipotle has a few important fundamental ideals that we as entrepreneurs can all learn from and implement into our own businesses.
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by Summer Alexander on January 9,2014. 11 Comments
Today's post is a guest post written by Andrea Conway of Successful Self Employment.
Confession: as a woman entrepreneur with 21 years of 6-figure business success behind me, I still don’t take self-confidence for granted. I carefully cultivate it.
It’s harder to maintain confidence as a woman business owner today than it was a decade ago. I’ve identified the 3 factors responsible – and tell you exactly how to respond so you consistently cultivate your confidence.
1. Business today is conducted in a glass fishbowl called “social proof.”
Like it or not, you don’t have a legitimate business today unless you also have visibility and social interaction online. Even as recently as five years ago, none of this mattered; today it can easily make or break your success.
Because our business[click to continue...]
by Summer Alexander on December 12,2013. 2 Comments
Entrepreneurship ain't easy. Sales can soar one month and the next the phone seems to stop ringing all together. Some customers love your products, others ask for refunds. Everyone else in your industry seems to always, always have it all together. So the question then becomes how do you navigate the entrepreneurial journey without going completely insane?
Here's a 3 step plan to help you define and realize success on your own terms.
#1 - Define Success for Yourself
Have you ever really taken the time to identify what it is you want from your business? How many hours do you want to work per week? Do you really want to hire staff or do you like having a virtual team? How much money would you like to take home per month - specifically? Which products, programs and services do you love and which are you holding onto only for the money?
Your definition of success is just that - yours. When I think about success for myself I know it's important for me to be finished with client appointments and meetings by 3pm each day so that I can pick my son up from school.[click to continue...]