How to Create Your Marketing Message
by Summer Alexander on May 2,2018
Having a fancy website is great but if you are not able to effectively communicate your company’s marketing message you will quickly lose the attention of potential clients.
In this week’s edition of Simply Marketing, I share my simple framework for creating compelling marketing messages.
Step #1 – Conduct Market Research
Step #2 – Tell the Customer’s Story
Step #3 – Tell the Company’s Story
Step #4 – Tell the Story of Your Product or Service
Watch the video below for the step-by-step process:
What steps do you take to develop marketing messages for your company?