Specifically your plan includes the following sections:
Market Research Your custom plan begins with a thorough market research investigation to uncover your ideal target audience and how best to reach them, your competitors so you can differentiate yourself from them, and current industry trends.
Overall Online Presence Identification of everywhere your business should be appearing online including local and national business listing sites, industry forums and select media related business sites.
Email Marketing Every business should have an email list and an effective lead generation strategy in place to build the list. This module includes a custom free offer strategy, newsletter plan, and auto-responder set-up.
Website/Blog Your website is more than an online brochure and should be used to effectively generate leads for your business. Additionally, your website should provide content that is relevant to your potential customers and not your competitors or other industry insiders. You will receive a custom plan for content, traffic generation, branding, blogging and clarity of message.
Offline Marketing Based on the information gathered in the market research phase of the process we will determine which of over 25 off-line marketing strategies will be most effective for your business. Including: direct mail, community mailers, newspapers, radio, workshops/seminars, tradeshows, sponsorships, yellow pages, billboards etc.
Social Media No, you do not have to be on every social media platform to gain new targeted leads for your business. Again, with the use of the market research data we will determine which specific platforms will be most effective for your business and your industry. You will also receive a 12 month custom social media plan and best practices for growing your following organically. This module also includes procedures for turning fans, followers and likes into paying customers.