Marketing Plan

If you have been in business for at least 1 year but have yet to establish a clear online and offline marketing strategy, let our team help you develop a strategic marketing plan.

Entrepreneurs who:
  • Are unsure of the most effective way to attract clients/customers
  • Don’t have an effective lead generation plan
  • Flounder around inconsistently on social media or worse have no social media plan at all
  • Bounce from one marketing strategy to the next with no real results
  • Are not sure if you should have an eBook, membership site, YouTube channel, newsletter, blog, coaching program, etc.
  • Don’t know the most effective offline advertising to utilize for your specific business (direct mail, radio, newspaper ads, trade shows, seminars, etc.)
  • Are not currently measuring your marketing efforts
  • Don't have formal written policies, procedures or systems in place for the various areas of your business

How it works:

Over a two week period I will work as your personal marketing director. I'll conduct market research and develop a comprehensive marketing action plan for your small business. Your plan will be designed in easy to understand sections and include the exact steps, dates, and strategies you need to implement to increase client attraction, referrals and generate revenue in your business.

Step 1

The development of your plan starts with a comprehensive questionnaire where you will fill me in on your pricing, ideal clients, ideal business schedule, current marketing strategies, team members and technical comfort zone.

Step 2

Next we will meet for a 45 minute chat to discuss the current state of your business along with your short and long-term goals. You'll also fill me in on your team and what role they will play in moving your plan forward.

Step 3

I'll then take all of the information you have provided and start the market research phase of your plan. During this stage I'll gather the data necessary to develop a customized plan for your business.

Step 4

For a period of two weeks I'll diligently work on creating a customized, actionable marketing plan for your business. Your plan will included specific online and offline strategies, a marketing funnel, and metrics for monitoring results.

Step 5

At the end of the two weeks you will receive your customized plan via email (PDF) and postal mail. After you've had a chance to review your plan we will schedule a 90 minute strategy session with you and your team to discuss key roles and implementation of the plan.

Step 6

Along with the plan you will receive 90 days of unlimited email support and two 30 minute check in calls (one per month for the two months following your 90 minute strategy session).

Specifically your plan includes the following sections:

Market Research Your custom plan begins with a thorough market research investigation to uncover your ideal target audience and how best to reach them, your competitors so you can differentiate yourself from them, and current industry trends.

Overall Online Presence Identification of everywhere your business should be appearing online including local and national business listing sites, industry forums and select media related business sites.

Email Marketing Every business should have an email list and an effective lead generation strategy in place to build the list. This module includes a custom free offer strategy, newsletter plan, and auto-responder set-up.

Website/Blog Your website is more than an online brochure and should be used to effectively generate leads for your business. Additionally, your website should provide content that is relevant to your potential customers and not your competitors or other industry insiders. You will receive a custom plan for content, traffic generation, branding, blogging and clarity of message.

Offline Marketing Based on the information gathered in the market research phase of the process we will determine which of over 25 off-line marketing strategies will be most effective for your business. Including: direct mail, community mailers, newspapers, radio, workshops/seminars, tradeshows, sponsorships, yellow pages, billboards etc.

Social Media No, you do not have to be on every social media platform to gain new targeted leads for your business. Again, with the use of the market research data we will determine which specific platforms will be most effective for your business and your industry. You will also receive a 12 month custom social media plan and best practices for growing your following organically. This module also includes procedures for turning fans, followers and likes into paying customers.

“Before hiring Summer Alexander Research to complete my marketing plan, I was ALL over the place & wasting money on marketing to people who were NOT within my target market, and now I am strategic. I KNOW my strategic partners. And I KNOW the difference between my strategic partners & my target market!! Thanks!! Next Level!!”
Felicia HoustonOwner / Anointed Wives Ministry
“Working with Summer has been one of the best investments I have made for my business and my personal development. Marketing was not a strong suit for me and I often felt overwhelmed by trying to figure out who I should be talking to in my messages. Working with Summer allowed me to gain clarity around my target audience, I gained great insights into why my clients and future potential clients purchase my type of services through the development of my target market survey, and I no longer waiver on the price points set for my services. What I have to offer is valuable! Summer is great to work with, very responsive, and genuinely concerned about the success of my business. She is my marketing expert!”
Gwendolyn L. YoungSr. Executive Planning Strategist / G.L. Young Consulting Corporation

The old adage says “No matter what business you are in, you are in the business of marketing.

Marketing is about creating awareness and trust and without it you have no business. With consistent implementation of your custom marketing plan you can expect to increase customer awareness and engagement and most importantly increase revenue in your business.

Please be prepared to invest in what will be one of the most important components of your business and get ready to take the action necessary to see results. If you are ready to get started please complete the contact form below.

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About Summer

  • Summer Alexander is a Marketing Consultant with a passion for helping businesses increase client attraction and revenue through effective marketing.

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