Welcome!

Summer Alexander
Thanks for stopping by! My name is Summer Alexander, CEO of Summer Alexander Research. I specialize in helping businesses combine pertinent market research data with relevant marketing strategies to increase client attraction and revenue.

I'm a fierce advocate for entrepreneurship and pride myself on going above and beyond to ensure my clients succeed. I am a living witness that starting, growing and maintaining a business is one of the most difficult paths you can embark upon.

For those of us who decide to take this journey it's important that we have resources, mentors, community, and strategies to move our vision forward.

I don't know it all, but I do know marketing and I'd love to be an extended member of your team. Let me help you develop a plan to communicate with your ideal clients in a way that provides value and compels them to do business with you.

One of the greatest compliments I receive from my clients is that they felt encouraged to continue with their business after working with me. If you find yourself in need of a solid marketing plan and an encouraging push to implement the plan, let's talk.

So What's Your Story?

I started with $26 bucks. Yep that's right I started my company with only twenty-six dollars. How, you ask? Keep reading.

I originally went to school and obtained a degree in Electrical Engineering and after graduating obtained a "good job" as a Network Engineer. I worked that job for seven years until in 2008 I was notified they were downsizing my department. Working that job was my plan A, B and C. So when I found myself suddenly out of work, I decided to go back to school to study marketing.

Not long after returning to school, I obtained a job working for a small business owner as a Marketing Manager. I had some great successes while working for the company including using research data I gathered to develop a marketing presentation that was used to obtain over $300k in capital from investors.

Things were going well until the business was unexpectedly shut down. Unfortunately, I again found myself unemployed. After this devastating blow I did what any reasonable, hard-working person would do - I moped.

I lamented over how unfair it was for me to be in this position for months. As you can imagine, moping does not pay much and after depleting my bank account I had no choice but to snap out of it.

Eventually I realized that the successes I had while working for the previous company could be beneficial for other small businesses. I decided to take the skills and knowledge I gained and start my own company. Which takes me back to the $26 bucks. I took $10 and purchased a domain name and used the technical skills I gained in my earlier career and built my first website. From there I was hired by my first client and as they say... the rest was history.

About Summer Alexander Research

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Founded in 2011, Summer Alexander Research, Inc. is a marketing consultancy providing integrated marketing services including: market analysis and industry research, strategic marketing plan development, focus group facilitation and reporting, community outreach, graphic and web design, social media strategy and public relations consulting to businesses and community organizations.

Partial Client list includes: University of Illinois at Chicago, Village of Matteson, The Black Women’s Expo, The Chicago Women’s Conference & Expo, Pace Suburban Bus Company, The Women’s Business Development Center (WBDC), and Salem Baptist Church of Chicago.

Okay, So Specifically What Do You Do?

I help clients to make well informed business decisions. Market research services include: target market identification, industry research, competitor identification and research, surveys, focus groups and market analysis.
The only way research data is beneficial is if it is utilized. I take the information gathered in the research phase of your project to develop an actionable plan (not a dust collector) that your team can use to increase your company's visibility. Your plan will include a monthly budget, outreach strategies, a social media plan, brand messaging, and key metrics to track your results.
I love conducting workshops for business owners and/or members of your marketing team. I specialize in making marketing easy to understand and implement and I teach in such a way that my delivery is anything but a snoozefest. My most popular presentations are Present for Profit, Develop Your Marketing Action Plan, and 7 Low Cost Marketing Strategies You Can Implement Right Away.
If you are a solo business owner with a modest budget, I'd love to work with you to develop a 90-day Marketing Action Plan. I have three different strategy sessions available: Marketing Strategy Session, Speaker Strategy Session, and The Marketing Copy Solution.

What Do Your Clients Have to Say?

I hired Summer as a marketing consultant to assist with developing content for a center-wide rebranding project we were undertaking in early 2015. Her knowledge of marketing strategy and communications was a huge advantage to our entire office. She put this skillset to work multiple times as she developed marketing communication collateral for multiple departments within our organization. I confidently recommend Summer as an expert marketing consultant for any organization looking to market, rebrand and better communicate with its stakeholders.
Gail Fox-AdamsAssociate Director / University of Illinois at Chicago Center for Literacy
In 2015, the Village of Matteson engaged Summer Alexander's firm to create a comprehensive marketing and re-branding plan for the Village. Needless to say, it has been a resounding success with outstanding results that include a substantial increase in community pride and involvement. As Village President (Mayor) of Matteson, Illinois, I highly recommend Summer Alexander Research, Inc. for your project.
Andre' B. AshmoreMayor / Village of Matteson

Anything Else?

In addition to the love I have for God, my family, and close friends, I live and breathe all things business! Here are a few other projects that I am passionate about:
African American women-owned businesses are the fastest growing group of women owned businesses. However, according to The 2016 State of Women-Owned Business Report, Commissioned by American Express OPEN, African-American women-owned firms earn the least amount of money compared to all women-owned firms, earning an average of only $26,550 in annual revenues. Together with Laura Knights, LCSW we founded #Beyond26k, a movement to bring awareness to the revenue disparity experienced by black women entrepreneurs. Our mission is to bridge the gap in revenue earned for black women entrepreneurs. Visit www.beyond26k.com for more information.
I truly believe that we can go further, faster if we work together. In 2014, I partnered with Life and Business Strategist Laura Knights to conduct a training for solo business owners.
Little did we know that a year later, what was supposed to be a one-time collaboration on a virtual business training, would actually give birth to an ongoing partnership under the banner of Savvy Solopreneur Success. Together Laura and I have developed training programs, events, and other services that help solo business owners get the systems, strategy, and support they need to move their businesses forward without losing their sanity in the process. Keeping our individual businesses intact, we made a decision to work together on all offerings where their target audience overlapped. They believe that there is power and profit in partnership and have a goal of empowering small businesses to unite instead of compete.
Kiva is an online platform that allows you to provide micro-loans to those in need. By lending as little as $25 on Kiva, anyone can help a borrower start or grow a business, go to school, access clean energy or realize their potential. For some, it’s a matter of survival, for others it’s the fuel for a life-long ambition.

100% of every dollar you lend on Kiva goes to funding loans. Kiva covers costs primarily through optional donations, as well as through support from grants and sponsors. Visit https://www.kiva.org to learn more.
Summer A_smaller
Thank you so much for stopping by! If something you've read has left you intrigued to learn more, please contact me and schedule a time to chat.

If our paths never cross again, let me leave you with this: you were created for a divine purpose. Everything you've gone through up until this very moment has been to prepare you to do your small (or big) part in positively impacting the world.

It does not matter where you started (I was a teen mom), it is NEVER too late for you to pursue your passion and operate within your purpose. If you are scared, be scared and do it anyway. If you lack confidence, put on your Sasha Fierce mask and fake it until you make it. If you need help, humble yourself and ask for it. At the end of the day it's not about you, it's about the people out there who need you to get it together and put your offerings into the world so their lives can improve!

Business Blessings,
Summer