Speaking

Learn the Who, What, Where, Why & How of Marketing Your Business

Summer Alexander’s training courses, seminars, workshops and marketing bootcamps teach entrepreneurs and business professionals how to remove the roadblocks that hinder their success, approach marketing strategically and increase revenue – without all of the unnecessary industry lingo.

 

Summer’s use of real world examples, mistakes and lessons learned, along with stories which include actual client results will equip your audience with the tools and techniques to see an immediate increase in revenues, new customer inquiries, and current customer retention.

 

Marketing encompasses more than advertising a product or service. Marketing is about creating awareness and building trust with clients. It's the way you answer the phone, the quality of your offerings, your message and most importantly the way you follow up the sale.

 

Summer specializes in teaching entrepreneurs to know the who, what, where, why and how of marketing a small business. Summer is the author of the Amazon #1 Best Selling book The Little Book of Big Marketing Ideas and is also a member of the Chicagoland Speakers Network.

To view recent media appearances click here.

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Summer speaking at the 2015 Chicago Women's Conference
"Summer presented during our 2016 Women in Business Summit. Summer was by far received as one of the best speakers during our day which contained a number of high-profile presenters. Summer's presentation titled From $26 to Six Figures was not only fun, engaging and inspirational but it was practical! Many of our attendees stopped me on the way out the door to compliment us on having Summer. In fact, in our survey sent out, Summer scored the highest as having the most engaging presentation. It is clear her style of presenting resonated strongly with the audience. In addition to her "on the day" performance, her overall composure during the contracting and development of the Summit was very pleasant and professional. Summer is a pleasure to partner with and I would highly recommend her to any organization looking to inspire their customers or staff."
Shandra RichardsonSunshine Enterprises

Summer Alexander's Marketing Presentations Will Equip Your Audience To:

  • Set pricing based on quality and value instead of competition
  • Develop an effective lead generation strategy
  • Identify ideal target customers and learn how to communicate with them
  • Determine the best online and offline marketing strategies
  • Develop a Unique Selling Proposition (USP) to you stand out from competition
  • Create systems within the company to create a seamless experience for clients
  • Create multiple streams of revenue and stop trading time for money

Presentations

Indoor business conference for managers.

Present for Profit

Present for Profit – Learn how to use public speaking as marketing strategy to grow your business. In this training participants will learn to:

• Learn how to use public speaking as a marketing strategy for your business
• Learn specific techniques to improve confidence and eliminate stage fright
• Learn how to create a signature talk designed to promote sales of your products and services
• Learn how to incorporate visuals, handouts and slides to engage your audience throughout your presentation

This training can be presented as a keynote, breakout session or 1/2 day workshop. All participants will receive a Present for Profit Marketing Starter Kit which includes a sample speaker proposal, sample speaker one-sheet, signature talk outline template and a sample request to speak email template. 

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Develop Your D.R.E.A.M Marketing System

Develop Your D.R.E.A.M. Marketing System – Attract more clients and generate more revenue in the next 30 days. In this training participants will learn to:

  • Define – features/benefits, Unique Selling Proposition, Target Market, & Objectives
  • Reach – connect with your ideal target market through effective marketing
  • Engage – develop long term mutually beneficial relationships with clients
  • Act – take consistent action to grow your business
  • Measure – analyze results by tracking referrals, repeat purchases, awareness, visits and inquiries

Participants will leave this 90 minute training with the exact steps for developing a step-by-step Marketing Action Plan. Worksheets, a calendar and additional marketing materials are included. This training can be conducted virtually or in person.

7 Low Cost Marketing Strategies You Can Implement Right Away

Learn proven strategies to effectively market your business on a small budget. Participants will learn 7 proven marketing strategies OUTSIDE of social media to grow their customer base and increase revenue. At the end of this workshop attendees will learn:

  • How to identify their ideal customers and craft a marketing message to speak directly to them
  • What MUST be done first in order to stand out from your competitors
  • Know which marketing strategies will work best for their specific business
  • 7 cost effective marketing strategies (outside of social media) that can be implemented right away

Participants will leave this 90 minute training with tips, tools and resources to implement the strategies learned. Worksheets and additional marketing materials are included. This training can be conducted virtually or in person.

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"Summer your 7 Low Cost Marketing Strategies presentation was very informative and practical….everyone thoroughly enjoyed it!"
Ann RobinsonAssistant Vice President Retail /Standard Bank and Trust Co.
"Summer thank you for a truly inspiring workshop that was enjoyed by all participants. The information you provided was timely and valuable and your presentation style is fun and dynamic. You certainly are skilled at grabbing the audience’s attention as well as sharing information in an entertaining and passionate fashion. I learned a lot from your presentation and plan to incorporate what I learned into the various roles I play in the workplace.”
Alexandra GlumacClient Solutions Specialist / South Suburban College
“I had the pleasure of attending Summer’s 7 Low Cost Marketing Strategies presentation and knew immediately that I wanted her to present it to my network. She was amazing! Summer provided excellent content and my group of business women are still singing her praises. If you’re looking for a confident, well-presented, prepared, knowledgeable speaker, look no further. Summer is it!!”
Patrice TurnerManaging Director Chicago South Suburbs / eWomen Network

Media Kit

One Sheet

Training Flyer

"The Illinois Small Business Development Center at Kankakee Community College held a small business expo where Summer was our morning keynote presenter and what can I say other than she was spectacular!!! Held the audience for the entire time and provided a wealth of knowledge. From the reviews, she definitely exceeded their expectations! Would love to have her present on other topics! "
Ken CriteDirector/Small Business Development Center Kanakakee
“I was so impressed with Summer’s level of expertise and work ethic that I invited her to teach our nationally recognized 7-week entrepreneur program. The feedback she received as an instructor was so good that we have asked her to come back and teach the class for the past 5 years.”
Jamell MeeksExecutive Director / A.R.I.S.E. Entrepreneur Program
“I loved that Summer used her personal stories of hardship and struggle and how she learned from those life lessons and progressed and flourished. It was also helpful that Summer used examples of free/low-cost strategies that did not include popular social media networking sites. Summer gave a fantastic presentation – it was both educational and inspirational."
Iyana MasonGrant Writing and Communications Specialist
“Summer was an excellent instructor. I especially benefited from her honest stories about her successes and failures.”
LaTasha YoungOwner / C.A.M. Digital Productions
“Summer Alexander’s marketing presentation is engaging, informative and relevant for today’s entrepreneur and business leader.”
Victoria KnoxAdult Programs / Matteson Public Library
“Summer Alexander provided a wealth of knowledge and professionalism.”
William HowardOwner / Jan Pro Cleaning Systems
"I learned practical tips that I was able to take back to my business and implement immediately."
Chavon GreenOwner / A D.I.V.A. Within
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Summer Alexander is a market research professional with expertise in design, implementation, and analysis of organizational research as well as strategic marketing plan development. As CEO of Summer Alexander Research, Inc., she leads the marketing strategy consulting firm and has advised over 100 client CEO's in the greater Chicagoland region in areas including market analysis and industry research, strategic marketing plan development, focus group facilitation and reporting, community outreach, graphic and web design, and social media strategy. She has also trained over 1,000 entrepreneurs on how to develop and implement effective marketing programs. In 2014 Summer authored The Little Book of Big Marketing Ideas which went on to become an Amazon #1 best-selling book. A recognized thought leader in her industry Summer has been a featured guest expert in Black Enterprise, Jet, WGN TV, WCIU TV and several other media outlets.

Partial Client list includes: University of Illinois at Chicago, Village of Matteson, The Black Women’s Expo, The Chicago Women’s Conference & Expo, Pace Suburban Bus Company, The Women’s Business Development Center (WBDC), and Salem Baptist Church of Chicago.

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Summer speaking

Book Summer

Complete the form below or call 800.475.4907 to discuss having Summer speak for your next corporate event, business expo, conference, association meeting, networking lunch, convention or special event. Summer is also available to develop curriculum for your company training program, coach staff members, or train the newest members of your in-house marketing department.
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About Summer

  • Summer Alexander is a Marketing Consultant with a passion for helping businesses increase client attraction and revenue through effective marketing.

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