I hired Summer as a marketing consultant to assist with developing content for a center-wide rebranding project we were undertaking in early 2015. Her knowledge of marketing strategy and communications was a huge advantage to our entire office. She put this skillset to work multiple times as she developed marketing communication collateral for multiple departments within our organization. I confidently recommend Summer as an expert marketing consultant for any organization looking to market, rebrand and better communicate with its stakeholders.
Gail Fox-AdamsAssociate Director / University of Illinois at Chicago Center for Literacy
In 2015, the Village of Matteson engaged Summer Alexander's firm to create a comprehensive marketing and re-branding plan for the Village. Needless to say, it has been a resounding success with outstanding results that include a substantial increase in community pride and involvement. As Village President (Mayor) of Matteson, Illinois, I highly recommend Summer Alexander Research, Inc. for your project.
Andre' B. AshmoreMayor / Village of Matteson
Focus on running your core business nad we'll handle the marketing
Employed a comprehensive marketing and branding overhaul for the Village of Matteson, a community of 19,000 located in the southern suburbs of Chicago. Developed and implemented a community-wide survey, a comprehensive community marketing plan, created new brand collateral including - logo, tagline, trade publication advertisements, new resident’s guide, economic development guide, stationary, social media graphics and promotional videos. Facilitated several community workshops to improve engagement between key stakeholders and residents.
Developed and implemented a marketing plan including a new tagline, messaging and strategy for six separate divisions for the UIC Center for Literacy. The messaging now allows the various audiences to make an emotional connection to the center which is a key component in encouraging registration for the Center’s services.
Implemented a strategic marketing plan for the 20th anniversary of The Black Women’s Expo that directly contributed to attracting more than 30,000 attendees over a three-day weekend.